01/14/2019

Calling all my helpers!

I am needing help/input with designing my logo for ‘fitragamuffin’ .

I am working with multiple designers online (all with different “flavors”) through a website called 99designs- (it’s super cool if you’re working on stuff like this)

When you read the following, please put yourself in a position of NOT knowing me- and tell me WHAT images come to mind when you read this explanation of what I do-

Here’s my “brief” or word for word how I’m explaining my brand to them ->

“I am a certified personal trainer as well as a group fitness instructor. I also make inspirational quotes on canvases for my etsy shop. (think- "fall down seven times, stand up eight" type ones)

I offer one-on-one individualized personal training (through video conference calls)

We schedule a time, I develop a workout program (25-30min) and CALL them on facetime/Zoom to walk them through the workout and then workout WITH them- modifying and progressing the exercise as needed (while focusing on form)

My focus is on shifting womens' perspectives on how fitness makes them FEEL vs. how fitness makes them LOOK.

I want to increase the awareness of improved mental health and well being that COMES with daily movement rather than focusing on weight loss or transformation photos. .

My targeted group is 20-50 year old women who want to be stronger, healthier and need accountability.

I'm passionate about improving awareness around WHO we are as women, rather than what we look like in a photo. I am a mother of a 2 year old girl who is trying to shift the perspective in a world that objectifies women for their bodies and not their internal capabilities.”

END BRIEF.

Let me know your favorite logos as well as letting me know ANY other images that come to mind when reading this caption (maybe a BRAIN lifting a weight) hahahaha- I would LOVE any feedback- THANK YOU ALL!